the brooklyn beanery
Branding, Packaging, Poster Design
The Brooklyn Beanery is a fictitious coffee shop based in Williamsburg. The coffee shop's envisioned atmosphere has interior brick, plays new wave/Indie rock music, and displays contemporary artwork with serene lighting. This "hip" setting is especially inviting for a young adult crowd. As a personal design project, Jess created the coffee shop's branding. The choices she made in her design reflect the described aesthetic of this contemporary Brooklyn coffee shop. She also digitally painted a poster to advertise the coffee shop.